

Many times, clients will choose a photographer based on their style or imagery, think rustic chic images of weddings, or black and white portraits. This is important especially if you’re a for-hire photographer covering weddings, events, or even portraiture. Voila! Purchasing a preset may cost you a few dollars (or more), but if it’s one that you’re able to reuse on hundreds of photos in the future, the savings of your time might be worth it.

Once that’s finished, select all of the other images in your carousel, and click Sync on the right-hand side. First, apply the preset on your first photo, and let it load. Instead of manually fine-tuning the sliders through hundreds of images, you can apply a preset to a batch of photos. Using a preset will automatically speed up your workflow, especially if you’re editing a large batch of photos from a wedding or big event.

Lightroom presets from Creative Market Efficient Workflow Let’s start with the benefits of Lightroom presets. In this article, we will look at the pros and cons of using preset filters, to find out if they are really worth the price. Whereas photographers used to be able to market themselves for different events, news organizations, or sell their photos to stock sites, there are more resources available that allow anyone to pick up a camera and learn quite a bit to turn out sleek looking photos, increasing the competition between amateurs and professionals. Logically, they are a great tool for photographers looking to monetize their craft, in an oversaturated industry where traditional methods of making money aren’t as lucrative as they once were. Presets are usually available for free download, or sold in packs of 4 or more, based on the style, mood, or type of finished photo you’re trying to achieve. Lightroom subscriptions include 40 free presets, but you can also buy presets or find free ones online from third party sellers, and photographers. Later, you can select that preset for a new photo, and Lightroom will adjust each setting to match. After adjusting each setting so that your photo looks the way you’d like it, you can save the settings into a preset. In Lightroom, you are able to change a multitude of settings such as exposure, saturation, brightness, shadows and highlights, etc., by moving the sliders.

Presets are essentially filters where a series of configurations has been made to different settings on a photo, and then saved as a set.
